Hello, I’m Andreas Weigend. I study people and the data they create.
I was the Chief Scientist at Amazon.com, where I specialized in understanding how people behave online, helping Amazon build its customer-centric,
measurement-focused culture.
I now advise exciting startups and consult for established firms including Alibaba, Best Buy, Lufthansa,
MySpace, ThomsonReuters, and Nokia, helping some of the most brilliant
entrepreneurs and executives around the world leverage
user data to create innovative products and business models. I also teach at Stanford and UC Berkeley, and often speak at international events.
consulting
In the past few years, there has been a
staggering increase across the board in the quantity and quality of
data people contribute on the web and on mobile devices.
I help my clients understand the principles underlying the social data revolution,
and teach them how to transform these principles into measurable results.
Together, we define user-centric metrics of engagement, and invent incentives that inspire users to participate. We create
new products and business models, anchored in a solid data strategy.
One way I engage with my clients is in a workshop setting, where we
boil a specific problem down to its fundamentals — and solve it.
I work with carefully selected entrepreneurs as advisor or board member. In an economy where a single decision can make the difference between success and failure, my expertise and my contacts have helped more than a dozen startups to thrive.
speaking
I regularly speak at
conferences and corporate events. Recent international keynotes are Why the Social Data Revolution Changes (Almost) Everything (Mexico City), The 4 Myths of E-Commerce (Barcelona), and A River of Data — What Every Company Can Learn from Amazon.com (London). Further events in 2009/10 include events where I appear alongside notables such as Dan Ariely, Phil Kotler, and Bill Clinton.
In my spare time, I enjoy
sharing my insights and gaining new ones in my regular
courses at Stanford (Data Mining and
Electronic Business), UC Berkeley (Marketing 2.x), and
Tsinghua/INSEAD (The Digital Networked Economy).
My work with students and clients provides me with a precious flow of
new ideas constantly enhancing my 15 years of experience.
In San Francisco through Wednesday, then in Aspen through Monday. +1 650 906-5906.
Email:
latest tweet | all tweets Sep 03, 2010: Wonderful conversation in Aspen with Regina Benjamin (US Surgeon-General) on how creating & sharing data can change behavior towards better.
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