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  Hello, I’m Andreas Weigend. I study people and the data they create on the web and their mobile phones. I was the Chief Scientist of Amazon.com and now work as independent consultant with firms including Alibaba, Lufthansa, MySpace, and Nokia. I help them leverage the principles of the new consumer data revolution for innovating products and business models. I also advise some exciting startups.

I started off as a physicist at CERN describing elementary particles via the traces they leave. My PhD at Stanford focused on learning predictive models from data. I applied the results of my researchto Wall Street while being on the faculty of NYU’s Stern School of Business. In the late 90’s, I co-founded my first startup (music recommendations, sold to AMG). I then went to Amazon.com, a wonderful lab for experiments in marketing. I focused on data and customer behavior and helped create a customer-centric, measurement-focused culture.

I now make these ideas work for my clients. I have published more than 100 scientific papers mainly on applications of machine learning and data mining to finance, business, and the web. In my spare time, I enjoy sharing my insights in speaking engagements and in my regular courses at Stanford (Data Mining and Electronic Business), UC Berkeley/Haas (Marketing in Web 2.0), and Tsinghua/INSEAD (The Digital Networked Economy).
 


:: people and data :: 
The new consumer data revolution lead to a staggering increase both in quantity and quality of data users contribute and companies collect. My expertise and experience help my clients understand the underlying principles. I teach how to derive actionable insights from these data. Together, we invent incentives so people contribute data useful for them and the company. We define customer-centric metrics of engagement. We create new products and business models, anchored in a solid data strategy.
I regularly speak at top conferences on the new consumer data revolution, highlighting opportunities for companies to create value based on the plethora of data sources and the shift in consumer expectations.

Consulting  and Advising
Andreas works with some of the most brilliant entrepreneurs and executives around the world through consulting and long term advisorships

He also conducts workshops that start with a specific problem of the client, boils it down to its fundamentals, applies appropriate metrics, and co-creates relevant and actionable strategies for data, product, and the business.

Andreas is a limited partner in San Francisco based Founders Fund II, helping the venture capital firm with deal flow and investment decisions. He is also a business angel with excellent track record of successful exits.


Latest Twit
Apr 30, 2008: Walking from home to Cafe Flore for breakfast with Loic Le Meur. Perhaps a podcast to come? Follow me on twitter

Latest blog post
Apr 21, 2008: The Two Data Revolutions: Why do we need a sound data strategy? ...read All featured blog posts

Latest podcast
Apr 10, 2008: The production, aggregation, distribution, and consumption of data? ...listen All podcasts

Clients
Alibaba | MySpace| Nokia| Otto Group| Planetout | SWISS | Yahoo | Zazzle

Advisorships
Attensa | Conversation Group | Fruugo | Get Satisfaction | Hitchoo | SharedCopy | ShopFlick | Socialight | Yobo 友播

Teaching

Stanford (Stat/MS&E) Spring 2008 course wiki UC Berkeley (Haas, Marketing MBA) Apr 2008 course wiki Tsinghua/INSEAD (EMBA) Mar 2008