My expertise is built on my academic background in predictive modeling, machine learning, cognitive science, and behavioral economics. 15 years of consulting have enabled me to apply this knowledge successfully in the real world. My clients rang in size from startups (including early-stage del.icio.us) to MySpace and the World Economic Forum, and in focus from Lufthansa and Goldman Sachs to match.com.

: areas of expertise :

I help multinationals as well as startups leverage the principles of the consumer data revolution. My work experience includes coaching Alibaba towards becoming a data-focused organization, working with MySpace to monetize the social graph, and helping Nokia's top management understand the value of customer generated data. The results of my work inform the design of innovative products and visionary business models.

I've also been working and teaching in China for the last 15 years, dividing my time among consulting, teaching at top schools, and learning more about the Chinese people and the way they conduct business.

My goal is to guide my client companies through this landscape of unprecedented data to new business opportunities.